PHILLIPS 66
→
BIG 12
→
PHILLIPS 66 → BIG 12 →
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— Digital OOH
— Social
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— In-Stadium Takeover
— Branded Mini Games
— Experiential
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— Digital OOH (airport and downtown)
— Wild Postings
— FAN FEST Experience
Big 12 Takeover
As the proud title sponsor of the Big 12 for the third year in a row, Phillips 66® brought its A-game to Downtown KC. We showed up everywhere fandom lived, fueling fans through immersive activations, social content, influencer partnerships, and high-impact placements like LED rings. From tip-off to final buzzer, Phillips 66® helped drive the energy behind the tournament.
